Display ID

Description of display ID

1. What is display ID?

Display ID is a uniqie value that allows to differentiate between views of ads. Each time ads are displayed, the MediaSniper system creates a new unique ID.

The system saves all the parameters of ad impression, e.g.: display time, the website ad was displayed, GEO of user who was shown an ad. When clicking on ad, information concerning click is added to the impression information.
display ID is used for ad campaing optimization.

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Example of display ID

s_trk=ChCycuhoWhAR5q9IACWQ53_2EOKFyOkEGNTOi70F-IObOi70F**

2. Getting started with display ID

When creating a link to the landing page, utm paramenters are usually indicated.

Parameter	Description	Example
utm_source	Campaign source	utm_source=mediasniper
utm_medium	Campaign channel	utm_medium=banner
utm_campaign	Campaign name	utm_campaign=trafkey_example
utm_term	Key word	utm_term=trafkey
utm_content	Campaign content	utm_content=test_cmp

Link created with such parameters will be as follows:
http://example.com/?utm_source=mediasniper&utm_medium=banner&utm_campaign=trafkey_example

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utm parameters

You don't need to use all utm parameters at the same time, link can contain only some of them

When link that contains utm parameters is followed, сounters on this website interpret the parameter information and attribute it to the mediasniper source, banner channel, and name campaign as trafkey_example. But unfortunately it will not allow to track further conversions in such a way. It means that while setting up all the counters and trackers, target action could be defined within the accuracy of source + channel + campaign.

Using a unique display id, another parameter: s_trk is added to the link, and the link will be as follows:
http://example.com/?utm_source=mediasniper&utm_medium=banner&utm_campaign=trafkey_example&s_trk=ChCycuhoWhAR5q9IACWQ53_2EOKFyOkEGNTOi70F-IObOi70F**

Mediasniper counter set on landing page can interpret this id like Google Analytics and Yandex.Metrika interpret utm parameters each time. In such a way you can identify various impressions corresponding to one user, because one user can be shown several ads leading to one page.

3. Using redirect

When using external audit system (AdRiver, MOAT, Weborama), forwarding to the landing page goes through redirect page.

User clicks on an ad and:

• gets to the Mediasniper server so that the system could count clicks and add unique display ID to the link
• then he gets to enters an external audit system server, e.g. AdRiver, where the external system counts the click
• the last step is target landing page.
  It is important to save display ID while forwarding to the target page. It is easy to check: the link must contain s_trk get parameter.
  http://example.com/?utm_source=mediasniper&utm_medium=banner&utm_campaign=trafkey_example&s_trk=ChCycuhoWhAR5q9IACWQ53_2EOKFyOkEGNTOi70F-IObOi70F**