Targeting (types)

TD has various targeting types

When configuring targets, please note that all the targets are based on user intersection principle.

Sources

MediaSniper works with various SSPs. Using this target, you can configure ad impressions for the SSP you need while specifying it in the list of available sources.

Geo: Countries

This target allows you to indicate countries your ad campaign is targeted at.
At the moment, only Russia is available in TD.

Geo: Regions and cities

This target allows you to show ads to users more precisely, depending on a specific region.
First, you need to select a country in the "Geo: Countries" target, and then you can configure a narrower geo: region and city in this country.

Operating systems

In TD you can set up targets depending on the operating system installed on the user’s device. You will see a list with various operating systems, and you should select only those for which your ad campaign is targeted, or you can exclude operating systems you do not need. The opportunity to choose an operating system allows you to run your ad campaign only for desktop traffic, or only for mobile. In such a way, you can avoid spending the budget on displaying ads to those users who are not initially interested in the product.
Figure 2. Operating systems

After selecting operating systems, click Add. To hide OSs, click Cancel.

Browsers

This target allows you to manage browsers your ad campaign is targeted at.

Internet providers

This target allows you to manage internet providers your ad campaign is targeted at.

Applications

This target allows you to set / exclude the list of applications in which ads will be displayed.
In the field, list the applications you need (use Enter (line break).
Applications are identified by an alphanumeric identifier. Please note that you must specify full application ID, as the search will be based on a complete match, e.g. imoblife.androidsensorbox, app.cobo.launcher etc.
After clicking the Add button, the list of applications will be saved in the target settings. If an error occurs while saving the target, the list of applications won’t be saved.

Direct deals

This target allows you to specify a list of direct deals that will be used for running your ad campaign, or vice versa, exclude unnecessary deals from running.
Direct deals are identified by an alphanumeric identifier, e.g. ABC-12345-123, each ID in the list must be separated by a line break (Enter). Please note that you must specify the full deal ID, as the search will be based on a complete match. Each direct ID must contain more than one symbol.
After clicking the Add button, the list of direct deals will be saved in the target settings. If direct deal ID will contain unauthorized characters, an error (alert) “Invalid target value format” occurs.
If an error occurs while saving the target, the list of direct deals won’t be saved.

Viewability

This target allows you to set the percentage of block viewability based on SSP requests.
Figure 3. Viewability
Figure 4. The number the creative was shown to user

By days of the week UTC +3

This target allows you to set specific days of the week when creative will be shown to users in UTC + 3 time zone.
Select the items containing the required days of the week for displaying the creative (see Figure "By days of the week". After clicking the Add button, the list will be saved in the target settings.
Figure 5. By days of the week UTC +3
If you edit the target where some days of the week were already indicated, you can select the required days of the week and click the Save button.

By days of the week. User’s UTC

This target allows you to set specific days of the week when creative will be shown to users in the time zone where they are located while running.

By time of the day UTC +3

Time targeting is a special advertising mechanism that allows you to select the time frame for showing a creative in UTC + 3 time zone, as well as adjust the activity of an advertising campaign for different time periods.

By time of the day User’s UTC

This target allows you to set the time when the creative will be shown to users in the time zone in which they are located at the time of rotation.
Settings from an advertising campaign are used by default, but you can use your own settings for a creative.

Domains

TD supports domain targeting, which allows you to direct advertising campaign traffic to sites whose domain matches the specified settings.
In such a way, you can reach the target loyal and highly interested audience.
This target allows you to set a list of domains for running an ad campaign.

In the field shown in the figure, add the list of required domains via Enter (line break). After clicking the Add button, the list will be saved in the target settings. We recommend adding no more than 30 domains to avoid TD overload.

Please note how to set domain names

• Set Russian domain in two formats: in Russian and in Punycode. To convert a domain containing symbols of national languages, use an online program, e.g. https://wwhois.ru/punycode.php.
• The domain name must contain a dot, e.g. yandex.ru, kinoafisha.info, labirint.ru, ru.hexlet.io, etc.
• It is not allowed to use URL in domain name, e.g. labirint.ru/cart/
• If any mistake occurs when entering domains, an informational message will appear in the form of an alert "Invalid domain or URL format".
• If an error occurs while saving the target, the list of domains won’t be saved.

Social demographic characteristics

Using this target, you can set a set of social demographic characteristics, according to which the user will be shown this ad campaign. You can specify one or more non-mutually exclusive settings for your creative.
Settings from an advertising campaign are used by default, but you can use your own settings for a creative.
To do this, select Use custom targeting settings for the creative in the targeting settings window. Then a button for adding social-demographic targeting settings will become available.
Figure 8.Social demographic characteristics
The field in the figure above lists the available social demographic characteristics. Select those ones that you need. After clicking the Add button, the list will be saved in the target settings.

Audiences

This target allows you to set a list of audiences for running an advertising campaign. Audiences can be specified only by letters and symbols, and the number of each audience in the list must consist of at least one letter.
Add the list of required audiences via Enter (line break). After clicking the Add button, the list of audiences will be saved in the target settings.
If an error occurs while saving the target, the list of domains won’t be saved.