MediaSniper dynamic banners

1. Overview. Description and field of application.

Dynamic banner is a banner with dynamically changeable content that changes depending on specified conditions determined by a special web service on the MediaSniper side.
Changeable elements are combined into sets with a unique clickable link and audit pixel to track each set performance.

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PLEASE NOTE:

Dynamic banner can contain up to 5 changeable element groups:!

• background banner image
• main image on the banner
• button on the banner
• advertising text
• additional text element

Each element group is one or several graphic files. Each group elements are changed separately from the elements of any other group.
Each graphic file (text, main image, background image) is a separate jpg or png file.
In most cases, when a programmatic scenario with 10+ banner content variants is necessary, the best solution is dynamic banners.

2. Requirements for dynamic banners

Dynamic banners are created from the source materials provided by the client on the MediaSniper side.

What is needed:

• The original banner in 300x600, 970x250, 580x400 formats or just a large vertical, horizontal and square image in psd or fla format.
• Changeable elements in png or jpg format, texts for banners can be written in excel.
• Font file for banners.
• Large image of the product logo.
• Mokup: example of one html animated banner or detailed storyboard with explanations.